The impact of the global economic crisis on the deterioration of the automotive industry, including the most remarkable. These include bankruptcy case marked a large number of automotive companies, like General Motors (GM), Ford, and Chrysler or better known as The Big Three.
Deterioration of the Big Three have been identified since 2000. This at least can be seen from the decrease of their market share in the United States (U.S.). Three giant automotive company that has suffered decline in sales of cars (light vehicles) nearly 20 percent in the U.S. market since 2000 until 2008.
In 2008, the share of sales of The Big Three in the U.S. for the first time will be under 50 percent. Lack of innovation in technology, design, pricing, images, and other elements into the cause of decline in sales of The Big Three automobile output.
Impeachment of a giant manufacturer of the world
Along with the decline in sales of The Big Three, the Japanese manufacturer of auto sales rate actually increased considerably. If in 2000 Japan's share of car sales in the U.S. around 25 percent, in 2008 is estimated at 40 percent.
The high sales of Japanese cars can not be separated from the benefits of a car owned by Japan's output, like a cheaper price, fuel efficiency, and other elements that are not found on The Big Three automobile production.
Along with the weakening performance of the three giant companies that, even now their market share has declined. And conversely, the market share of Japanese automotive manufacturers have increased.
In 2008, the level of car sales in the U.S. experienced a drastic decline. Based on the report AutoObserver, during the year 2008, all the Big Six (the Big Three plus Honda, Nissan, and Toyota) reported a decrease in sales.
During 2008, the U.S. auto industry is only able to sell the car as much as 13.2 million units or 18 percent decrease compared to 2007 which was able to sell as many as 16.1 million units of cars.
The decline in sales performance in the U.S. automotive industry has resulted in their financial condition was also in critical condition and in danger of bankruptcy.The Big Three, for example, now in very critical condition.
GM suffered the most severe conditions. Throughout 2007, GM suffered the loss amounted to 38.7 billion U.S. dollars. Whereas in 2008 the loss is estimated to be even greater.
Chrysler during 2008 is predicted to experience a loss of eight billion dollars. The Ford suffered a loss 14.6 billion U.S. dollars.
Performance of automotive industry in Europe is also experiencing the same things in the U.S.. Based on data from the European Automobile Manufacturers Association (EACA), during 2008, demand for new commercial car has decreased by about nine per cent across Europe. While the sedan demand fell by 7.8 percent.
This illustrates that the impact of the economic crisis has an impact on the performance of the automotive industry, especially the second half of 2008. This degradation is the sharpest since 1993.
Overall, during 2008, a total of 18.4 million new cars have been produced or down seven percent compared to production in 2007 amounted to 19.7 million units. One of the five biggest car producing countries in Europe, Italy, reported a decline in car production up 20.3 percent.
Followed by France fell 14.9 percent, Spain down 12 percent, the UK fell 5.8 percent, and Germany fell 2.8 percent.
Meanwhile, for the passenger car category, during 2008 a new registration has decreased by 7.8 percent to as much as 14,712,158 units. This performance represents the worst decline since 1993.
Request new passenger cars fell by 8.4 percent in Western Europe. Meanwhile, a new registration for the category of passenger cars in European Union countries fell 0.7 percent during 2008.
Automotive industry in Japan also experienced a decline in performance during 2008. Although, the decline in the performance of the automotive industry in Japan is not as bad as that experienced by the U.S. and Europe.
Based on data from the Japan Automobile Manufacturers Association (JAMA), during 2008, car production in Japan, there were 11,563,629 units, or 99.7 percent of them compared to the total car production for 2007.
2009 Projection
Based on projections PWC Automotive Institute, in the year 2009, global otomotof industrial production will decline. Production decline is certainly related to the weakening global automotive demand.
Recovery of the world automotive industry is estimated performance will occur in 2010, where the Asia Pacific region will experience a more rapid recovery than other regions. It is estimated that this year the world's car production will reach 54.9 million units or the lowest since 2001.
Along with the bankruptcy of the giants of the world car industry, now map the global automotive industry is also changing. There are shifting a significant share of automotive production in the period 2001-2009.
When the 2001 production car in the BRIC (Brazil, Russia, India and China) only reached 5.1 million units (nine per cent of total world production car), car production in 2009 is estimated to reach 13.8 million BRIC (about 25 percent of total world car production).
Bankruptcies in the U.S. automotive industry, really does not reflect bad prospects for the global automotive industry. Automotive demand expected to remain high, mainly supported by demand from emerging markets such as BRIC.
Based on the forecast issued CLEPA, the European automotive industry suppliers association, the month of October 2008, although in 2009 automotive sales will stagnate, but in 2010 and thereafter, automotive sales will rise again.
It is estimated that the global automotive industry will increasingly terkonsolidasikan. Consolidation is required primarily to overcome financial difficulties and facing intense competition.
Path is through the action of mergers and acquisitions (mergers & acquisition / M & A) conducted a number of automotive manufacturers in the world. Increased M & A activity in the automotive industry is especially the case since 2005.
Based on Automotive Institute PWC report shows that if in 2004 the new M & A activity reached 25.9 billion U.S. dollars, at 2007 M & A activity has reached 57.1 billion U.S. dollars and in 2008 is estimated to reach 31.6 billion U.S. dollars.
Although the value of M & A decreased compared to the year 2007, but the number of M & A transactions in 2008 quite a lot. These conditions confirm that the global economic crisis have prompted automotive manufacturers to consolidate themselves.
source: http://teknikindustriumb.blogspot.com/
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