From left to right, Head, International Trade Fairs and the Confederation of Indian Industry (CII), Virendra Gupta, Indian Ambassador to Indonesia Biren Nanda, President Director of Bajaj Grihapathy KS, and General Manager-International Sourcing Tata Parab VN pimpinann dialogue with senior and editor " Sound Renewal "in Jakarta, Wednesday (5 / 8). The meeting was among others talked about the trade exhibition "Made in India" on August 7 to 10 next.
[JAKARTA] optimistic Indian automotive manufacturers can compete with automotive products from Japan and Europe. One of the advantages is being able to implement technological innovations in products in bulk, with little cost. Hence, the Indians believe will be able to dominate the automotive market in Indonesia.
Thus expressed the President Director of PT Bajaj Auto Indonesia, KS Grihapathy, moments with Indian Ambassador to Indonesia Biren Nanda, and five businessmen of Indian origin, met with Board of Editors Sound Update (SP), SP Office, Jakarta, Wednesday (5 / 8) night. The visit was within the framework of trade exhibition "Made in India 2009", which will take place at Balai Kartini, Jakarta, 7-10 August 2009.
Grihapathy explain, if you look at the total marketing Bajaj overall, approximately 30-40 percent of which is revenue from sales in other countries.
"Special contributions from Indonesia in great numbers and are in accordance with the plan. We started from zero percent. Although just starting to market in Indonesia, about 2-3 years, but its contribution is good enough." Grihapathy said.
He believes, consumers in Indonesia can objectively assess the quality of Bajaj motorcycles that have been marketed in the last three years. "The quality of Indian products can compete with products from Japan, Europe and the United States," he said.
Grihapathy revealed, one of the competitiveness of the Indian motorcycle products is to create innovations that can be implemented in bulk. "If you only create the technology for premium-class consumers who want to invest in large numbers, it meant restricting innovation in small segments. It made the Indian manufacturers is to bring innovation and marketing it in bulk. That is the difference in what we do," he said.If the comparison between the technologies developed in India, and technology from Japan, Europe and the United States, the cost of technology development in India only 30 per cent. "If you can develop low cost technologies, marketing can be done in bulk. That's one owned business strength in the automotive sector. We make the technology cost as cheaply as possible and make it popular," explained Grihapathy.
Competing with Japan
He added that the market share of Bajaj in India about 25 percent. While the big players in the Indian motorcycle is still a Honda, which controls more than 50 percent market share.
Likewise, Biren Nanda reveals, automotive products from abroad also exist in India. If you look at local companies such as Bajaj and Tata (car manufacturers), felt able to compete with products from competitor countries.
"Products that we have can be very competitive. So that can compete not only in the domestic market, but also in the global marketplace," he said.
He admitted, in Indonesia, Bajaj has to compete hard with a Japanese motorcycle products, such as Honda, Yamaha, and Suzuki. "But this is not a surprise here, because in India it is also any competition going on," he explained. Still, he is optimistic, in addition to motorcycle Bajaj, Tata Nano car will be a big record sales figures.
Meanwhile, President and CEO Futurelinks Pte Ltd, Jesudas Bell expressed, that the production of small cars in India has been marketed to Latin America and Africa. For example, Hyundai has a plant in India that the product is marketed globally. "Please note that 100 percent of motorcycle and automobile components are manufactured in India," said Jesudas.Related industries key to success in India, ASEAN Countries Regional Head, Tata Consultancy Services, said Anil Snehi, supported by three things, namely research and development, professional skills, and entrepreneurship.
On occasion, Biren Nanda to admit, well-developed business sector in India is the automotive and steel industries. Especially for steel, he stated that India became a very competitive producer in the world. "It's become very special from the government, then it could be well developed," he explained.
Relate specifically to the trade show in Jakarta, he revealed, followed by about 100 entrepreneurs of India. A number of business sectors that participate in include automotive, steel, oil and gas, machinery, technology and telecommunications, as well as handicrafts, jewelry, and garments.
He believes his business opportunities in Indonesia. Therefore, the characteristics of its economy supported by domestic consumption, which reached 65 per cent of Gross Domestic Product (GDP). "It's pretty much the same with India, and became a key positive," said Biren. [D-12]
source: http://www.suarapembaruan.com/News/2009/08/06/Utama/ut04.htm
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